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Dr. Ingrid Murra is a Harvard-trained orthodontist, entrepreneur, and the visionary founder of Two Front. Dr. Murra's personal story is one of ambition and insight—as one of five daughters born to physicians who achieved the American dream, she understands the intricacies of healthcare deeply.
As an orthodontist who is shaking up the industry, she provided a wealth of knowledge that practitioners and enthusiasts won't want to miss. For our fellow professionals, Dr. Murra emphasizes the power of collaboration, marketing, and the pursuit of efficiency to drive profitability and service quality. Her message is clear: for those striving for breakthroughs in the world of orthodontics, now is the time to think differently, to act boldly, and to transform challenges into opportunities for growth. Don't miss this eye-opening conversation. Tune in, get inspired, and let's reshape the future of orthodontic care together!
Timestamped overview:
00:00 Perplexed by orthodontic technology, doubted own abilities.
03:56 Second career in business fueled by frustration.
09:34 Invisalign: high demand, low profit, hidden costs.
13:14 Passionate about clear aligners and fundraising
16:13 Demand for orthodontic care in the dental office increases.
19:10 Elevate industry, implement new technologies, attract patients.
21:50 Orthodontics essential, requiring efficient, specialist care.
26:09 GP practices profit from align partnership.
28:55 Success is earned through hard work and delegation.
30:43 Convincing investors, customers, and team amid changes.
33:30 Resources
Links mentioned in this episode:
$100M Dollar Offers - Alex Hormozi
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👉 Spotify: LINK
About In Your Face® Podcast:
The In Your Face® Podcast is hosted by Retainer Club co-founder and President, Dr. Blair Feldman, DMD, MS, who connects with voices of industry experts to bring you tips, tricks and best practices for helping your practice thrive, whether you're an orthodontist, dentist, or DSO.